Salus University Looking Out for Kids Charity Fundraiser
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Lighthouse Award Recipient

This year’s Lighthouse Award recipient is Shelly Yanoff, former Executive Director of Public Citizens for Children and Youth (PCCY) from 1986-2012. PCCY works to improve the lives of the Philadelphia region’s children by developing initiatives and advocating for quality healthcare, child care, public education and family stability, initiatives that have comprised Shelly’s entire career.
More Information About Shelly Yanoff
Shelly has devoted her life to ensuring children have access to critical healthcare services throughout her numerous career achievements. She helped craft and spearhead the passage of the Children's Health Insurance Program (CHIP), which provides free or low cost, comprehensive health care services to over 170,000 Pennsylvania children, and is available in nearly all 50 states. Under her leadership at PCCY, she also created Give Kids Sight Day, an annual event The Eye Institute of Salus University participates in, which provides complimentary vision care to children in need – the core mission of Looking Out for Kids. In the words of PCCY Health Policy Director Colleen McCauley, Shelly works from the premise that “all kids are our kids,” making her a true standout leader and advocate for children’s health and well-being.

More About the Lighthouse Award
About LOFK
The Eye Institute of Salus University held the first annual “Looking Out for Kids” (LOFK) charity fundraiser in the fall of 2007. Each fall, the lights in the Hafter Student Center on the campus of Salus University are dim while donors sip cocktails and enjoy hors’doeuvres during the hour-long VIP reception. The silent auction tables are packed with unique items such as autographed memorabilia and hotel accommodations, packaged with dinner certificates or theatre tickets. With music playing in the background, attendees – dressed in cocktail attire - enjoy delicious food and an open bar during the evening’s general reception, while placing bids on silent auction items.

All funds raised throughout the night help provide vision care services and eyeglasses to uninsured and under insured children in Philadelphia and its surrounding communities. Using these funds, The Eye Institute is making a difference in the lives of children whose families cannot afford eye care services and eyeglasses.

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